WILLIAM GRANT & SONS TRENDING 2020

CONSUMER AND DRINKS INDUSTRY TRENDS AND INSIGHT

The 9th edition of an in-depth, data rich analysis of consumer trends and the drinks industry from premium spirits leader William Grant & Sons – Trending 2020 – delivers insights and context on year-on-year movements and consumer trends which underpin these changes.

Trending 2020 reveals the evolution of the Active-ist Consumer and provides data on the industry performance over the past year, as well as predictions for the year ahead.

Einbetten Was ist das?

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Active-ist Consumers are continuing to react to the increased sense of information overwhelm and mis-trust, resulting in them becoming more proactive when it comes to curating online identities, managing health, social groups, and spending on experiences and services. At the same time, in 2019 and beyond, consumers also expect the brands they engage with to go the extra mile for them and with them – they are more concerned than ever before about the world around them and their role in it.

As a result, the drinks industry is innovating and navigating the premiumisation trend. Trending 2020 outlines how these two key areas are fundamental in building meaningful connections with consumers and the importance of investing in these relationships.

Full report and images available for download.

As a result, the drinks industry is reacting with innovation and by navigating the premiumisation trend, with Trending 2020 outlining how these two key areas are fundamental in building meaningful connections with consumers and the importance of investing in these relationships.

Full report and images available to download.